Americans are feeling powerless to thwart the Trump administration’s assault on our nation’s values. Praised by tech CEOs, surrounded by sycophants, and enriched by his return to the White House, the president’s actions march on unchecked. Americans, however, have a powerful weapon that has been hiding in plain sight.

First, we must recognize that the president is unfazed by citizen outrage, the courts, or the media. He responds to one thing: the market. The most potent weapon to resist the administration is a targeted, month-long national economic strike — a coordinated campaign that attacks tech companies and firms enabling ICE  — to inflict maximum damage with minimal impact on consumers. In sum, the shortest path to change without hurting consumers is an economic strike targeted at the companies driving the markets and enabling our president.

– Scott Galloway  - Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot Podcasts